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Summary: The article presents the taxonomy of visual rhetorical figures proposed by the Belgian Group µ in their study titled "Traite du signevisuel: Pour unerhetorique de l'image" where the visual rhetorical act is consider as an extension of the possibilities of the semiotic world. The visual figures typology of the Liege school is described based on images used by the Belgian semioticians and applied to contemporary visual data. The classification proposed by the scholars from Liege is introduced in comparative prospective considering another visual figures typologiy ,representative for the structuralist version of visual semiotics in francophone semiotic studies, proposed by Jacques Durand as a member of the Paris School of Semiotics.
Key words: Visual rhetorical figures, taxonomy, Group µ, visual semiotics, structuralism
Summary: The article presents the taxonomy of visual rhetorical figures proposed by the Belgian Group µ in their study titled "Traite du signevisuel: Pour unerhetorique de l'image" where the visual rhetorical act is consider as an extension of the possibilities of the semiotic world. The visual figures typology of the Liege school is described based on images used by the Belgian semioticians and applied to contemporary visual data. The classification proposed by the scholars from Liege is introduced in comparative prospective considering another visual figures typologiy ,representative for the structuralist version of visual semiotics in francophone semiotic studies, proposed by Jacques Durand as a member of the Paris School of Semiotics.
Key words: Visual rhetorical figures, taxonomy, Group µ, visual semiotics, structuralism